RugbyWorldCup.com — Building on the successful content creator program from Women’s Rugby World Cup 2021 in New Zealand, the initiative focuses on developing the next generation of talent within social and content, offering practical experience while creating a network for creators to share ideas and experiences. [lead photo c/o Rugby World Cup]
Related: Program Overview / Application (Deadline 2/25/25)
The program also aims to elevate the global profile of women’s rugby by embedding content creators throughout the tournament. These creators will document the players’ and teams’ journeys, from training sessions to match days, while also gaining access to exclusive behind-the-scenes content off the field.
A key feature of the initiative is its dedicated learning and development program. Participants will engage in virtual sessions led by industry experts, equipping them with new skills, insights, and opportunities for professional growth through knowledge sharing.
World Rugby’s Chief of Women’s Rugby, Sally Horrox, said: “This exciting content creator programme, a key initiative in our Impact Beyond 2025 plan, represents an important step forward in our mission to grow and amplify women’s rugby on a global scale.
Photo: Alex Ho @hoiho_photo
“By embedding these content creators across the tournament, we will not only elevate the visibility of the game but also cultivate diverse perspectives that will inspire fans around the world.
“This initiative is about nurturing new talent, celebrating the incredible stories within our sport and showcasing the Women’s Rugby World Cup like never before.”
Women’s Rugby World Cup 2025 Managing Director, Sarah Massey, said: “This programme offers an incredible opportunity for individuals to gain valuable skills, advance their careers and develop as content creators, offering hands-on experience while fostering their personal and professional growth.
“We know that there will be an abundance of compelling and powerful stories throughout the tournament and the content creators will play a fundamental role in bringing these stories to life to a worldwide audience.”
Those interested in finding out more about the programme including details of how to apply, can submit their application HERE. Applications are open until Friday, February 21, 2025.
JOB DESCRIPTION
This is a paid, full-time, fixed-term contract role.
Main duties
• Capture high-quality behind-the-scenes content during the Women’s Rugby World Cup 2025
• Create engaging, on-brand social media content that highlights player stories, tournament narratives, and memorable moments
• Collaborate with other content creators and marketing teams to ensure consistency in messaging
• Manage social media postings and engage with fans to build community around the tournament
Requirements
Background & Skills
• Experience in content creation, particularly in a sports or live event setting
• A passion for women’s sports, particularly rugby, and an understanding of how to effectively communicate its narratives
• Proficiency in video editing software (Adobe Premiere Pro, Final Cut Pro, CapCut) and social media platforms
• Exceptional written and verbal communication skills
• Strong organizational skills and the ability to manage multiple tasks under tight deadlines
Nice-to-haves
• Familiarity with graphic design software (e.g. Adobe Photoshop, Illustrator)
• Experience in community management or fan engagement
• Knowledge of trends in digital media and content strategy
Role requirements
• Right to work in the UK, or eligible for a UK work visa. We are able to support successful candidates through the visa process
• You must be available to work from the start of August until the end of September
Benefits
• Accommodation for the duration of the team’s participation, competition, or the pre-agreed duration of the role
• Daily per diems to cover expenses
• Food, drink and travel with the team
• Flights/travel to and from your home location to the team HQ
• Learning and development program, led by experts in sport and marketing industries
• Post-competition career guidance and networking opportunities