The Rugby Breakdown (TRB) is pleased to announce a new partnership with Ruggette RFC, an apparel company that outfits the women’s rugby player and fan, exclusively. TRB’s news coverage focuses on that same community, and pairing the two woman-owned businesses will increase their reach and empower others to invest in the women’s game.
Frustrated with the kit options provided to rugby players like herself, Stef Evans created Ruggette in 2018. Rugby shorts, in particular, were a big issue, and so Evans endeavored to create the perfect pair of women’s rugby shorts. After conducting detailed research, collecting feedback and taking measurements, Ruggette’s core product emerged: the Clubhouse Short.
Meanwhile, the apparel line grew with Ruggette’s audience, and the U.K.-based company expanded operations. In late 2021, the company opened its U.S. headquarters in Winona, Minn., and closed out the year as the Girls Rugby Club Female Rugby Brand of 2021. 2022 began with a new heritage line, which will launch alongside the Women’s Six Nations and celebrate the rich culture of women’s rugby in each participating country.
“A big part of Ruggette’s ethos is that women’s rugby as a whole is a massive market with incredible, largely untapped potential in the sports and entertainment world,” CEO Evans explained. “Part of actualizing that potential is legitimate investment, including consistent, high-quality coverage of the game, which TRB has been providing and distributing for years.
“Ruggette believes that uniting two powerful women’s rugby brands will help amplify the voices, stories, and talents of athletes, coaches and refs alike,” she added.
TRB formed in 2016 when Editor-in-Chief Jacqueline Finlan set out to test whether a women’s rugby-only news service could not only thrive but also financially support a full-time employee. The experiment has been a success on both fronts, and Ruggette’s involvement offers new terrain for growth.
“I’m honored that TRB is identified as a worthy investment, and contrary to my past experiences with other entities, Ruggette has swiftly demonstrated their support in a tangible and impactful way,” Finlan said. “Ruggette rebooted my website so I can now offer free and subscriber-only articles. It’s an important upgrade because putting all content behind a paywall limits interaction with the potential readership.”
In the same vein that Ruggette is more than a pair of perfectly fitted rugby shorts, the company’s support of TRB is more than a new website. Ruggette is sharing many resources that will help TRB engage with a larger audience, and the goal is a symbiotic relationship that promotes each other and the communities they jointly serve.